THE GROWTH EDIT · 30-DAY STRATEGY SPRINT
Most stalled companies are working hard on the wrong lever. Token Millennial diagnoses which lever actually matters, then hands your team the architecture to move it. The Growth Edit is a 30-day strategic engagement for DTC, CPG, and B2B service brands. We design the system. Your team runs it.
Too many mid-market teams assume stalled growth requires more ad spend or a new marketing agency. You have a sales team and marketing assets, but they operate in silos. The result? Disconnected data, friction in the buyer’s journey, and misallocated budgets.
You can’t out-work a bad system.
We don’t write your emails, buy your media, or design your landing pages. We decide what those assets need to be, what order they get built in, and which ones you should stop paying for. If you want a team to execute, you already have one, or you can hire one. What you’re missing is the instruction set.
These aren’t three services. They’re the three architectures we build inside every Growth Edit, in this order, in thirty days. You can’t fix a funnel before you’ve fixed what it says, and you can’t measure either without the systems to see it.
Who you’re for, and why they pick you.
We define who you are, who you serve, and why buyers pick you. You leave with one messaging framework that sales and marketing both work from, and a clear list of what your brand should stop saying.
DeliverableThe Brand Positioning Matrix
Remove friction from the buyer’s journey.
We map the path from first click to closed deal and find where it breaks. You get a drop-off map of what exists now, a wireframe strategy for what replaces it, and specific directives for the pages, emails, and sales touchpoints that carry it.
DeliverableThe Conversion Funnel Architecture
Stop reporting. Start deciding.
We audit your existing sales process and design systems you can actually track. You get the KPIs worth watching, the CRM structure to implement, and the automated feedback loops that turn raw data into decisions.
DeliverableThe Data & Systems Roadmap
“For the first time I understood that it wasn’t just, we’re throwing money and hoping it hits. I really appreciate the technical explanation in a way that I could understand. The sales are back. It’s like night and day for us.”
— Rebecca, owner of a custom home goods brand
Conversion +409% in three months · Strategy and architecture; client team executed
“We love working with you. We thought you were the brightest person we’ve encountered in this space.”
— Kate, co-founder of an emerging female-founded safety brand
DTC and B2B growth strategy engagement · Strategy and architecture; client team executed
Bring us in when the obvious moves have stopped working. When marketing is producing leads sales won’t call, when three competitors sound exactly like you, when you’re spending more to acquire a customer than they’re worth and nobody can say which of those problems to solve first.
We work from your numbers, not from trend decks. Logic and systems over instinct.
Every Growth Edit is led personally by founder Rachael Leigh. No account managers, no juniors learning on your business. She diagnoses the most expensive constraint in a growing company: effort allocated to the wrong lever. Whether architecting a $16K-to-$650K monthly DTC scale or designing enterprise automation, her work answers one question: what deserves priority next?
THE OFFER
3 blueprints. 1 build order.
The next phase of growth deserves its own plan, not a louder version of the last one. For thirty days our only job is deciding what gets built next and in what order. We read what you’ve built, analyze your market positioning, and hand you a data-backed roadmap ready for your team to execute.
We start by looking under the hood. We analyze your current positioning, deconstruct your existing funnels, and evaluate your sales data to find the leaks and the opportunities.
We go to work designing your custom blueprints. We build the frameworks for your brand voice, map out the exact steps of your new sales funnels, and design the data systems you need to track success.
We present the complete blueprint to your leadership and execution teams, walk through every strategic decision, and leave a prioritized build order. You own the deliverables outright.
While your team builds, you have direct access for interpretation questions. Included, at no additional cost.
Thirty days to the blueprint.
Doing nothing has a price: another quarter of spend pointed at the wrong lever. Hiring it in-house has one too: a $200K+ strategy executive and months of ramp before the first hard call gets made. The Growth Edit is thirty days and $7,500. If you have a product with real revenue and a team ready to build against a plan, apply below. If you’re looking for someone to run the ads, we’re the wrong call and we’ll say so on the first one.
APPLY FOR THE SPRINT